Links play a critical role in SEO and online marketing. E-commerce companies especially local businesses need to utilize various strategies to get attention by their target audiences to survive and thrive in the game of online marketing. Link building, therefore, becomes part of a strong SEO strategy that is used to successfully grow a business entity.

Google and other search engines use a wide variety of variables to determine where a website ranks in their local and organic search results. However, some variables are given a lot more weight than others. For small business websites, two of the most important things that determine your website ranks are:

The quantity of links to your website from other sites, and the quality of those sites.

The number of times your business is mentioned on other sites, and the quality of those sites. This is known as a citation.

Like a book referenced by many other authoritative books, a site linked to by many other high-quality websites is likely more important than one that is not. The same is true if people are mentioning the name, address, phone number, or other information about your business on other websites, forums, and social networks.

It is the process with which hyperlinks are acquired by a website from other websites, which facilitates a seamless navigation between pages on the internet. Search engines use links to crawl the web by moving among individual pages of websites. Link building is being considered as one of the hardest parts of search engine optimization.

Link building is important because it provides your business a competitive advantage over your competitors. High-quality links are important to build a positive online reputation for businesses. This is the reason as to why most firms desperately need high-quality backlinks because they garner trust and confidence of potential clients. Good quality links, therefore, go a long way to improve your brand visibility and search ranking. Acquiring quality links is both an art and science that requires a lot of dos and don’ts, which impact the overall business. The algorithms of search engines extensively analyze and evaluate every link pointing towards a website to determine its relevance and authority.

Thanks to link building, more organic traffic and higher ranking of your website are not that difficult to achieve. Search engines use links along with smart algorithms to evaluate various sites and their pages. It clearly indicates the importance of link building exercise in SEO.

How to Start Listing Your Business in Local Directories

There are several ways to start listing your business in the major online directories, but one of the most reliable ways is to do it yourself.

Listing your business in the major online directories is not rocket science, and can easily be done by any small business owner. If you want to do it yourself, then simply go through and list your business in all the directories.

No P.O. boxes are needed, or any other type of address besides the actual physical location of your business. Also, it helps to use a telephone with a local area code and not a 1800 number.

Twitter Marketing for Home Improvement Contractors

Twitter marketing is a popular marketing strategy. In fact, many people rely on Twitter for the latest news, popular trends, and product launches. This guide will teach you how to effectively use Twitter marketing to reach markets you never knew you had.

Digital Marketing Trends and the Future of Home Improvement

The world today is becoming more and more digital and fast-paced. As a home improvement contractor, you need to keep up to stay relevant. These digital marketing trends will help you plan the future of your business and the edge over your competitors.

How Content Marketing Helps Home Improvement Businesses

As a home improvement contractor, content marketing strategies can’t be any more important. In every step of the marketing process, from generating leads to closing sales, content marketing drives revenue to your business. Read on to learn how content marketing benefits your business and how to actually do it.